What is a Chief Product Officer? A corporate title referring to an executive who leads the entire product company is a chief product officer (CPO). Alternatively, the CPO is known as product VP or product head.

The strategic product course is the responsibility of a CPO. It usually involves the vision of products, product innovation, product design, product growth, project management and marketing of products. This position also offers distribution, manufacturing, and procurement in several tech businesses.

In a nutshell, a CPO leads a product management (PM) team to create great products that provide the organization with sustainable value. A CPO balances the needs and priorities of both the product and the company from the early stages of creating a new product idea to beyond product launch.