What is an Agile Product Owner? The product owner of an agile organization is responsible for prioritizing and managing the activities of the development team and ensuring that the business receives as much value from the work of the team as possible. You can think of an agile product owner as leading the project management in the production of the product. Product owners will translate the approach into stories and other individual activities for the product backlog when they obtain the high-level priorities and strategies from product management. Brand owners serve as the bridge between the strategic and tactical plans for the product.