User personas guide product managers to relate features and ideas to specific user types referred to as personas. Persona is a representation of a type of users based on their needs and characteristics. A good user persona template allows you to get a complete understanding of who your target market is and how it can be improved by your design, product or services.
Here’s what a couple can look like:
Since they’re helping you get to know:
- Your user
- Who they are
- What they like
- What their pain points are
You’ll be able to tailor your design exactly to their needs once you have a clear sense of who your customer is.
Although a product can be produced without one it’s hard.
Without a map or GPS, it’s like driving to a destination. Yeah, you could probably do it there but if you knew the instructions, you would be much more likely to do so.
That’s why we want to break down what exactly a user persona prototype is and with several examples, of course, send you the exact elements you need to include in it.
Let’s hop inside.
A user persona is a description of your target user.
Much like the one here:
User personas are the perfect client’s accounts. They are used by designers to help them understand a variety of aspects about their clients, including:
- Spending habits
- Pain points
And you can use it to direct all of your design decisions once you have a fleshed out user persona. Ultimately, this lets you build items and models that sell themselves, since they meet the exact needs of your target customer.
However, this comes with one major caveat: Building a user identity is not an excuse to stop connecting to real users.
Again, I’ll say that:
To avoid talking to real users, building a user identity is not an excuse.
When designing their user personas, the biggest mistake designers can make is to make the whole thing up, and it’s a mistake that often happens.
From several experience working with several teams and several digital products that not everybody wants to do user study. The answer could be that they ‘only know’ what the client wants, they’re scared of what they may find out or they just don’t see the appeal.
The idea that many user personas generate a host of unchallenged assumptions that designers would take as a reality about their users is at the heart of the issue.
And you lose out on who your customers are and what they expect from your product when you don’t question your assumptions.
A simpler way of creating user personas
How are we dealing with the issue of “fake user personas? With your clients, you speak.
That means spending much of your time conducting research on smart users.
We take the understanding and condense it into an illustration of our ideal customer.
Often if we have various groups of consumers, we transform them into many different people with different needs, but creating a cohesive template for several different types of users means that we consolidate individuals into groups that represent who they are and how they use our product.
The 5 essentials for a strong template of a user persona
Below are the five basics of a prototype for a user persona that will help you smash your next design project.
- Bare Necessities
Your user persona design should always provide an area for your user’s basic details.
This data contains stuff like:
- Image of Personality
- First Name and Last Name
- Title of Work
- Matrimonial status
- The number of children
- Archetypes (more on this later)
- Brief biography
- Personality Map
This will be your user’s basic demographic info, along with a short bio snippet. The purpose is to give you a brief snapshot of who they are.
You’re not trying, of course, to capture information about practically any one of your users here. That would have been unthinkable! You’re just trying to bring together a typical user’s archetype.
That’s why, kind of like a nickname, you can also provide a summary for the user in the basic details section. How would you describe a user to you?
If you think your target audience is usually active employees who during occasional downtimes, try to look at your website, you might call them “The Busy Browser.”
Or you could have “The Art Student” if you’re targeting young creative people who are still in school.
Whatever works as long as the particular archetype is captured by it.
Photos can tell a bigger story than any copy can tell. You humanize them until you give your persona a face. This gives you a much clearer understanding of how this individual’s existence can be influenced by your design and goods.
Try capturing the age, gender, and personality of your consumer in the picture. Are they an entrepreneur working on their laptop sitting in a coffee shop? Or are they more like a suit-and-tie C-Suite exec?
- The Personality
In two ways, you can approach this section:
From Myers-Briggs. This is a great opportunity to include data about the Myers-Briggs personality style of your person, giving you insight into how they perceive the world.
Descriptions. Descriptions Even a summary of how they are in real life can be offered. Are they hilarious? Huh? Sarcastic? Ambitionate? What kind of character do your customers have?
Axis X-Y. Where are they on the extroverted and introverted spectrum? Luxury or Thrifty? Urban or in rural areas?
Simple bullet points can be enough, or you can use elements like the slider in the above example, if you want.
- Objectives and motives
This section is where you place all the priorities and motives of your customer relevant to your item.
“That means that if you were designing a fitness product, you probably wouldn’t want a user persona that included a goal like in the next six months, I want to raise my income by 10 percent.” Instead, they would probably have a goal like By the end of 2019, I want to be able to run a 5k.
Right now, what is inspiring your user persona? What, realistically, could theoretically push them to your product? You can answer these questions by figuring out their objectives and finding out exactly how your design will serve them.
- Pain Points
The pain points of your target customers can have more effect on your design decisions than anything else. That’s because they give you an idea of just how they can be improved by your product.
And this should be relevant to your product, like the goals section.
What are they having problems with? To no end, what frustrates them? How can your item or service help solve these problems for them?
You’ll be able to start developing the solutions for them by exploring their worries and frustrations.