How to Create a Winning User Persona

How to Create a Winning User Persona

User personas guide product managers to relate features and ideas to specific user types referred to as personas. Persona is a representation of a type of users based on their needs and characteristics. A good user persona template allows you to get a complete...
How to Become A Product Manager

How to Become A Product Manager

Why do so many people ask, “How can you become a Product Manager?” It’s because a “dream job” is the product management job. You get to use your right brain and your left brain. On a regular basis, you get to communicate with individuals....
Six Trends Shaping Product Management in 2021

Six Trends Shaping Product Management in 2021

INTRODUCTION One of the hottest and fastest-growing positions in industry right now is digital product marketing. The amount of product management positions in the US has risen by an astonishing 32 percent in just two years, outpacing the rise in demand for total...
Product Roadmap

Product Roadmap

Product Roadmaps The Product Roadmap is a common source of truth that describes a product’s vision, course, goals and progress over time. It is an action plan that aligns the company with the short-and long-term objectives of the product or project and how they...
Product Marketing Manager vs Product Manager

Product Marketing Manager vs Product Manager

Product Marketing Manager  Often, I get asked, what’s the difference between product manager and product marketing manager. There are so many different types of Product Managers in a field as wide and diverse as Product Management. One of the most common,...